Revelation Hackathon
BNB Chain's first ever global hackathon, launched and led with DoraHacks in 2022
$10Mprizes and seed funding
200+teams
50days
Diksha Sharma
14 years in tech + web3 marketing, from global enterprises to early-stage startups
Marketing & Comms
(NVIDIA backed)
(Sequoia backed)
Campaigns and brand
Fusion
Marketing for the largest upgrade of the year at Core DAO, across earned, paid and owned channels
4M+impressions
$260Massets committed
Node sale
The operating system for 100+ partners across five regions at NVIDIA-backed Aethir
$150Mlaunch
$60Msold in 30 minutes
BNB Chain rebrand
Brand lead at Binance through the 2022 rebrand, across thousands of ecosystem stakeholders on one timeline
10%lift in global share of voice
HODL& Earn
HODL & Earn
Gate.io launch introducing decentralized blockchain asset lockup plans, now a multi-billion dollar pillar for the exchange
2019launched in April
61M+global users today
Flagship brand programs
Bitcoin Fusion
A webinar and event series at Core DAO
Eyes on the Market
A research and webinar series at DWF Labs
Flagship research at BNB Chain
Research reports for BNB Chain
Q2 2023verified smart contracts report
Media relations / PR
Ran comms for DWF Labs and put executives in front of Bloomberg, CoinDesk, Yahoo Finance, TheStreet and Fortune.
Put executives on CNBC and Fintech TV.
Writing and published work
Essays
- Why nearly 90% of CMOs are testing AI and under 10% get value from a full workflowSubstack
- Why on-chain behavioral segmentation is the missing layer in DeFi growthSubstack
- Stop Running Campaigns. Start Building ErasSubstack
- Why key crypto use cases fell short and where to refocusSubstack
- How can learning about general relativity & oxytocin improve your public relations strategy?Substack
Research
- Eyes on the Market: The Market Structure Beneath the VolatilityDWF Labs
- Eyes on the Market, Volume 5: The Year of ExecutionDWF Labs
- Unpacking DeFi Fund: How It Supports the Next Wave of Decentralized FinanceDWF Labs
- Web3 In Numbers: Verified Smart Contracts Surged in Q2 2023 Despite Bear MarketBNB Chain
Web content and design
Press releases
Passion podcast on AI